Privacy Policy

1. Introduction

Kumale SRLS ('the Company' or 'we') respects users' privacy and is committed to protecting the personal data provided. This Privacy Policy explains how we collect, use, disclose and otherwise process your personal data in accordance with the General Data Protection Regulation (EU GDPR 2016/679) and Italian law.

2. Data Controller

• Company name: Kumale SRLS
• VAT number: 02975810900
• Registered office: Località La Ricciolina, 07024 La Maddalena (SS), Italy
• Phone: +39 349 384 7959
• Email: kumalesrls@gmail.com
• Website: ku-male.com
• Privacy contact: kumalesrls@gmail.com

3. Personal Data Collected

We collect the following types of personal data:

• Data submitted via the contact form: first name, last name, email address
• Identification data: address, phone number (where provided)
• Browsing and tracking data: IP address, browser type, pages visited, time on site, user behaviour (via GA4)
• Payment data: card information (processed by authorised processors)
• Data from cookies and tracking technologies (GA4, retargeting pixels, conversion pixels)
• Advertising identifiers from Google Ads campaigns
• Data voluntarily provided: messages, feedback, form input

4. Legal Basis for Processing

We process your personal data based on:

• Your explicit consent (for analytics, marketing and tracking cookies)
• Performance of a contract (e.g. orders, transactions, request handling)
• Our legitimate interests (site improvement, analytics, fraud prevention, advertising)
• Legal obligations (e.g. retention of tax data)

5. Purposes of Processing

• Order processing and shipping
• Handling requests from the contact form
• Analysing user behaviour and improving the site (GA4)
• Conversion tracking and campaign measurement (Google Ads, conversion pixels)
• Retargeting and ad personalisation
• Social media marketing (Facebook, Instagram)
• Google My Business management and local optimisation
• Search engine indexing (Google Search Console)
• Fraud prevention and prevention of unlawful activity
• Compliance with legal and regulatory obligations

6. Data Sharing

Your personal data may be shared with:

• Google LLC (for GA4, Google Ads, Google Search Console, Google My Business)
• Meta Platforms Inc. (for Facebook and Instagram pixels)
• Payment service providers
• Shipping and logistics companies
• Hosting and cloud service providers
• Public authorities where required by law

7. International Data Transfers

Some data is transferred to the United States (Google LLC, Meta Platforms Inc.). These transfers take place on the basis of EU-approved Standard Contractual Clauses (SCCs) and the EU–US Data Privacy Framework. You can request further information about these transfers by contacting us.

• Google: https://policies.google.com/privacy
• Meta: https://www.facebook.com/privacy/explanation

8. Retention Period

We keep your personal data for as long as necessary to fulfil the purposes for which it was collected:

• Contact form data: 12 months
• GA4 data: up to 14 months
• Tracking cookies: per their individual settings
• Tax / order data: 10 years (legal requirement)

9. User Rights

Under the GDPR, you have the following rights:

• Right of access to your data
• Right to rectification of inaccurate data
• Right to erasure ('right to be forgotten')
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent (for cookies and tracking)
• To exercise these rights, contact: kumalesrls@gmail.com or +39 349 384 7959

10. Data Security

We implement technical and organisational security measures to protect your data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the Internet is completely secure.

11. Children's Data

Our site is not intended for children under 16. We do not knowingly collect personal data from anyone under 16. If we discover such data has been collected, we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by publishing the new policy on the site with an updated date.

13. Contact and Complaints

For questions about this Privacy Policy or to exercise your rights, please contact us:

• Email: kumalesrls@gmail.com
• Phone: +39 349 384 7959
• Website: ku-male.com
• If you are not satisfied with our response, you can lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).